January is Rotary Awareness Month
Celebrate Rotary Awareness Month
January is Rotary Awareness Month, an ideal opportunity to enhance the public image of Rotary. Let's tell the public about Rotary. Even though the organization is over 100 years old, many people still are not familiar with Rotary’s purpose or humanitarian mission. To enhance awareness in our community, work with the local media to cover our efforts. Promoting Rotary to the general public can be as simple as wearing our Rotary pin or as elaborate as organizing an integrated marketing campaign. By increasing the public's understanding of Rotary, we're strengthening our ability to make an impact in communities around the world.
This is the month for us to consider how our Rotary values – and our own actions – influence public perceptions of Rotary. Rotary’s strategic plan outlines five core values that define and guide us as we chart a course into our second century of service.
Service is our first value, as it should be. The focus of service is reflected in our primary motto, Service Above Self. We have the potential to create better, safer, and healthier communities, one project at a time.
Fellowship is the reason Rotary was founded over 100 years ago. The friendship, the camaraderie, and the wonderful sense of doing something good together is what keeps us all looking forward to our Rotary meetings week after week.
Diversity is an aspect of Rotary that becomes more important with every passing year.
Integrity is fundamental to the organization’s identity. Every Rotarian is a guardian of the reputation that generations of Rotarians have worked to build. When we maintain the highest ethical standards in all of our dealings, we strengthen the trust that allows us to serve more effectively.
Leadership, the fifth, and final, core vale. Each of us must remember, with our every action, that we are Rotarians. When we are chosen to become Rotarians, and when we choose to accept that honor, we take it upon ourselves to become representatives of the entire organization.
When we are known as Rotarians, then everything we do reflects upon us all. By living by our core values and committing to Service Above Self, we build a stronger Rotary and a better world for all.